Many manufacturers offer stores the opportunity to get exclusive and/or very limited promotional item(s). For example, they may offer an exclusive miniature or card set. Obviously, the exclusive item can be sold for a premium but how do you choose which player(s) can buy them? You could charge a premium price and flip it immediately. However, that sale won’t do more than turn a quick profit. I recommend taking that item and building an event around it.
Commander’s Arsenal for Magic: the Gathering from Wizards of the Coast was a recent limited promo-tional item. Stores got two or four units depending on their WPN level. This made the item super rare and something almost every Magic player wanted.
Here is an idea on how you could make money and satisfy players with a fun event. Remember, with organized play you are in the business of creating fun, exciting experiences. Using the product this way will certainly achieve that goal. Set aside a night to run a tournament with the ability to purchase the Commander’s Arsenal as the main prize. That’s right PURCHASE. They all want to buy it. So, now they’ll all compete for the chance. Offer other prizes for lower placing players, as normal. Now you have cre-ated a win-win situation. You make money on charging for entry and also on selling the product. The players get a fun, exciting event with prizes. The winner gets a “feel good factor” that you haven’t price gouged them on the product. Overall, you should break even charging a premium price but it will do wonders for your reputation as a fair store owner who treats their players well.
Key to making the above happen is to advertise for two to three weeks prior to the tournament. This will ensure a good turnout. Then advertise to all attendees you are doing it again in a couple of weeks. Rinse/repeat with the second tournament and, if you have enough product, a third and fourth. Now you have four very happy campers and all your players feel like they had a chance to get the limited prod-uct from you.
As you can imagine, you can take this idea and apply it to any limited product. Trust me, your players will thank you for it.
For more OP ideas contact Ian Richards at firstname.lastname@example.org